Who Will Rise Up?

One athlete will be featured in a 3BRAND national advertising campaign to appear on CBS and in Sports Illustrated, plus take home $25,000.

Register for Free
Youth Athlete of the Year Ambassadors

Meet The Team

An all-star team of pros will guide competitors to the next level through exclusive content and mentorship focused on sharpening skills, building confidence, and elevating performance on and off the field.

Russell Wilson
NFL Quarterback

Russell Wilson

With a Super Bowl title and 10 Pro Bowl selections, Russell Wilson is a veteran NFL quarterback and founder of the Why Not You Foundation, a nonprofit dedicated to fighting poverty through education and empowering today’s youth to become tomorrow’s leaders.

Kevin Love
NBA Forward

Kevin Love

NBA champion and five-time All-Star Kevin Love is a veteran forward known for his scoring, rebounding, and championship pedigree, playing a key role in Cleveland’s 2016 title and earning Olympic gold with Team USA.

David Ortiz
MLB Designated Hitter

David "Big Papi" Ortiz

David Ortiz is a legendary MLB designated hitter and World Series champion, known for his impact at the plate and leadership on the field. He brings that same insight and energy as a sports analyst, sharing his knowledge of the game.

Divider

The Championship Experience

From hometown games to the national stage, the champion will claim an unforgettable experience designed for athletes with a true love of the game and dreams of competing at the next level.

3Brand

Represent Greatness

Russell Wilson's 3BRAND creates youth apparel that encourages the next generation to chase greatness with a winning mindset.


CBS
Sports Illustrated

Step Into The Spotlight

The Youth Athlete of the Year will be flown in for a professional athletic commercial shoot to represent 3BRAND in an ad campaign to appear on CBS and in Sports Illustrated.


Family Film and TV

Unlock The VIP Treatment

Get the full red carpet experience and be honored on stage at the official Family Film & TV Awards airing on CBS.


Russell Wilson

Learn From The Best

Discover how to compete at the highest level with a one-on-one mentoring session with Russell Wilson.

Benefiting
Why Not You Foundation

Founded in 2014, Russell Wilson and Ciara's Why Not You Foundation is a nonprofit dedicated to advancing education, children's health, and the fight against poverty, empowering today's youth to lead with a "Why Not You?" attitude and the confidence to make a difference.

See Their Game Plan

Divider

How It Works


1. Apply

Complete a short registration form and await approval from our team.

2. Share

Cheer your athlete on as they share their talents and compete for the title.

3. Compete

Rally friends, family, and fans to show support as they vote for your future pro.

2025 Champion Tripp
2025 Champion

Tripp

From football to lacrosse to basketball, Tripp is a dedicated athlete who loves being challenged. With Cooper Kupp, Justin Jefferson, and Jim Everett as idols, he has big aspirations and brings energy and teamwork to every game.

Be better. Do more. Give back.

3BRAND by Russell Wilson

3BRAND was born from Russell Wilson's passion for sport, music, and fashion. Together with his wife, Ciara, they are committed to inspiring the next generation to chase their dreams with a 'Why Not You' attitude.

Join the Movement

Ready to Lock In?

Register For Free

This competition is sponsored by

Sponsored by Shutterfly
Powered by Colossal

Colossal is a nationally registered professional fundraiser that inspires people to advocate for themselves and those in need. Through online competitions like Youth Athlete of the Year, Colossal offers participants the opportunity to make their mark while also making a big impact.


Meet Colossal